Feds Use Social Media for Peanut Recall Outreach March 2, 2009Posted by Brandi Hight in Health Communications & Marketing.
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Amid the rancor over the salmonella outbreak among 2,000+ recalled products produced by the Peanut Corp. of America (a few weeks back I wrote about the outbreak and the need to revamp the nation’s food safety system), federal health officials are using the recall as a test case to improve their communications outreach with social media tools. These applications (such as blogs, social networking websites, mobile applications) are being used to inform consumer and agency partners of when new products are added to the recall list and to disseminate legitimate info to an increasingly wired society.
What about my peanut butter? March 2, 2009Posted by Nora in Environmental Health, Global Health.
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I feel that as an American, I am often outraged at slips in our system, for example, the recent contamination of a particular brand of peanut butter by salmonella. However, I recently learned some information that managed put my outrage into perspective. (more…)