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Junk Food Ads Add Up March 3, 2010

Posted by naj24 in Global Health, Health Communications & Marketing, Prevention, Social Marketing, Wellness.
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Astonishingly, a child will likely watch up to 3600 fast-food advertisements on television each year or ten per day.   According to a study in the International Journal of Behavioral Nutrition and Physical Activity, marketers are interested in children and adolescents as consumers because they spend billions of their own dollars annually, influence how hundreds of billions are spent in household purchases and are future consumers.   A 2006 report by the U.S. Institute of Medicine concludes that food and beverage marketing “may contribute to negative diet-related health outcomes and risks among children and youth.”  The net effect is that fast-food ads contribute to rising rates of childhood obesity in America. (the problem)

The influence commercial food ads have on children was discussed in Oslo, Norway in 2006 by experts from the WHO, agreeing that,

WHO should support national actions to substantially reduce the volume and impact of commercial promotion of energy-dense,micronutrient-poor food and beverages to children; and consider the development of an international code on the marketing of food and beverages to children to address issues such as cross-border television advertising and global promotional activities, and to protect children in countries where national action has not been fully implemented.

After the WHO proposed that countries limit “junk food” ads aimed at children (one solution), the Bush administration claimed that there was insufficient proof that advertising causes obesity and did not take any action.  While not a priority of the Bush Administration, the issue of childhood obesity was likely to resurface under a future administration that would likely deal with expected higher rates of childhood overweight and obesity.  (more…)

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Impulsive and Addicted-The challenges of addressing teen texting while driving February 5, 2010

Posted by Gretchen Giannelli in Health Communications & Marketing, Mental Health, Prevention, Social Marketing.
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As I drove home one night this week my cell phone rang and I reached over and hastily struggled through my purse to see who was texting me.   When I saw the text message from a friend with some exciting news, I felt a rush. Then the traffic light turned red and I considered texting a quick “Woo Hoo,”  trying to figure out if the timing would work and I wouldn’t be honked at by the cars behind me.  I decided to wait until I was out of heavy traffic to pull over and text her back. But I found it odd that, after about a minute, the urge passed and I realized I could wait another half hour until I got home.

Looking back at that one minute experience, it seems I could almost feel those proverbial twins of conscience as they pulled me to and fro. I like to think that my age and experience gave me a slight edge in resisting the impulse, but what about younger drivers?  A Washington Post article provides recent statistics showing that texting is now responsible for increasing numbers of teenage driving deaths. They also have a link to a graphic video of the horrible consequences of this common activity.

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How to Avoid a David and Goliath Situation April 24, 2009

Posted by Nora in Health Communications & Marketing, Prevention, Social Marketing, Wellness.
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I was reading  the request for public comment on the 2009 re authorization of the Child Nutrition Programs as well as the relevant comments the other day and I saw a few concepts being thrown the governments way. One was to ban all sugared sodas, the other asked for taxes. This isn’t surprising, sugared sodas have been touted as one of the main contributors to the childhood obesity problem in the United States. I do not take issue with this fact, but the fact that the current ( widely accepted) policy recommendation, namely, a tax on sugared drinks, might be possible, but to my knowledge, no viable policy recommendations have been made to achieve this end. (more…)